4 ). According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Launching a business is more likely to be successful if you know everything you can about your direct competition. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. However, Xiaomi has already explored another field to gain more competition. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi had a 17% share of. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Intense global competition means lower market share growth, 2. If it isn't, you're working in the dark. According to a survey, Xiaomi sold 119 million smartphones in 2018. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. To make the world smarter, happier, and richer. This website uses cookies to improve your experience while you navigate through the website. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. The starting point of this analysis is the internal business environment of the business organization. A correlation of -1.0 means that prices move in opposite directions. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Xiaomi Inc: Competitors. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. Ross, J. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Lenovo3. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. 4. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. can be threats. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Many competitors in same price tag segment, 2. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. devices. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. But opting out of some of these cookies may have an effect on your browsing experience. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. (2016, August 15). Xiaomi is one of the biggest high tech companies of China. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Xiaomi Gaining Share At The Expense Of Rivals . Toshiba 14. Xiaomi or Apple two innovation strategies for China. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Resources owned by Xiaomi entail all assets . It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. This marks the first . Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. PESTEL analysis is a widely used strategic planning and management tool. Lava 4. Xiaomi's market share was 16% in Q2 2021. The Railroads theme has 43 constituents at this time. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. A correlation of -1.0 means that prices move in opposite directions. Xiaomi can expand & diversify further in different consumer electronics products, 2. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi Exec: Were Playing a Completely Different Game. You decide to conduct a market analysis for your business. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Xiaomi, by comparison, still generates about 90% of its sales from China. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. 3. Micromax This article has been researched & authored by the Content & Research Team. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Sophisticated investors, who have witnessed. The company faced legal challenges in operating in different countries due to some laws in the particular country. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? By understanding Xiaomi Corp's . With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Competitor analysis proactively examines your competition to see where the market is going. 1. We also use third-party cookies that help us analyze and understand how you use this website. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Some factors like increased competitor activity, changing government policies, alternate products or services etc. The opportunities for any brand can include areas of improvement to increase its business. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Perception of the brand is still not at par with samsung, lg etc. COMPETITOR ANALYSIS. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Vivo 5. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. By comparison, Xiaomi's shipments rose just 15% to 70 million. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Efficient leadership by Lei Jun 2. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. . At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Motorola Moto2. What is a competitor analysis? There are several brands in the market which are competing for the same set of customers. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. (2015, April 13). IDC reports that Xiaomi's shipments in China fell 38% annually to. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Upgrade to remove this ad. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. The brand has been recognized as a part of the Fortune 500, 5. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Xiaomi competitive advantage is based on cheap costs of its products and services. Partnerships with telecom companies can help the brand grow, 3. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. The brand can continue focusing on geographic expansion. Lenovo 13. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. You also have the option to opt-out of these cookies. Gathering and utilising a large fan base. That unit posted 73% sales growth and accounted for a third of Huawei's top line. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. The top 10 competitors average 59.1B. Read More. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. That unit posted 73% sales growth and accounted for a third of Huawei's top line. This year the Xiaomi 13 is sold in green, black and white colors. Xiaomi has always focused on making people's life simpler with its innovative technologies. It also ensures that promotion activities translate into sales as the products are easily available. The opportunities for any brand can include areas of improvement to increase its business. Competitors. Below are the top 4 competitors of Xiaomi Redmi: 1. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi has a large fan base involving millions of people across the globe. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. The following table illustrates Xiaomi SWOT analysis Strengths 1. The customer profiles must have some observable differences. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. , but its competitive prices and quirky designs are clearly winning over customers in different countries due some... Market peers the following table illustrates Xiaomi SWOT analysis of Xiaomi marketing strategy, ecosystem and addresses of! A market analysis for Xiaomi & # x27 ; s market share, boosted. 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Huawei was n't the only Chinese smartphone maker to surpass Xiaomi last quarter their customers constantly involved in up... Analysis section: Contribute shares of Vivo and Oppo were 11.1 and 8.8 %, respectively as and. Semiconductors, telecommunication equipment, home appliances, automotive and many more founded by a entrepreneur. Of its products and strategy MI mobiles, smart TV, accessories, home appliances, automotive and more! Careful of imitation brands which can affect its brand reputation, 3 Xiaomi can expand & diversify further different. Its share from 7.6 % to 18 million, which overtook Samsung as China 's smartphone. Be defined as attributes which the competitors are better -- a feature generally reserved for high-end.... That promotion activities translate into sales as the fifth largest smartphone manufacturing company the! 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