wine tourism market size
Moreover, wines have been popular in the country for centuries, and the local market has been growing with the migration of people from vivid cultural backgrounds who are introducing new flavors to the market. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. A proper wine tasting session at your local pub or bar, for example, is definitely a wine tourism activity. Enotourism has been a part of the wine industry since a long time and is now one of the most profitable tourism segments. The top players in the United States wine market include The Wine Group, Diageo PLC, Bacardi Limited, Constellation Brands Inc., and E. & J. Gallo Winery. And are there benefits to the tourists themselves? This is attributable to the wide availability of wines with low price tags across the globe is attracting customers. You need at least a Starter Account to use this feature. Major countries in each region are mapped according to their revenue contribution to the global industry. Throughout the first decade of the twenty-first century, the enotourism industry grew significantly. The global enotourism market was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. Please do not hesitate to contact me. Available to download is a free sample file of the United States Wine Market report PDF. The rising adoption of wine among all age groups from the young generation to the old age population across the globe is the key factor for market growth. The agreement established the institutional framework for enotourism in the United Nations World Tourism Organization (UNWTO), recognizing wine tourism as a component of gastronomy and cultural tourism. Marlborough, which is the largest of New Zealands wine regions. Countries such as Germany and the U.K. are the biggest importers of wine, where its production is much lower than its consumption. Profit from the additional features of your individual account. The book highlights Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? As mentioned above, enotourism has a positive impact on wineries and winemakers. Wine tourism has become a thriving niche in global tourism industry with successful cases like Napa Valley in the USA with 19 million visitors per year. What is disaster tourism and is it ethical? In-depth analysis of the market segmentation assists to determine the prevailing market opportunities. A. "Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. ", We use cookies for a better user experience. Research expert covering travel, tourism and hospitality. At the retail level, consolidation is occurring in both restaurants (on-premise) and in supermarkets (off-premise). November 2020. Review. The source specifies that wine tourism includes "wine tasting, consumption, or purchase, visits to wineries and vineyards, organized wine tours, wine festivals, and other wine-related events". Access All Statistics. Starting from You only have access to basic statistics. This statistic is not included in your account. This text provides general information. The off-trade segment dominated the global wine market and held the largest share of 89.0% in 2020. b. Europe led the global wine market with the largest share of over 46.0% in 2020. b. Nevertheless, to satiate the high demand, considerable land area has been converted into vineyards to cater to the need for grapes that would be highly priced if sourced from outside the United States. Put simply, wine tourism (or enotourism or vinitourism) is massive. 1. The total winegrape crush in 2022 was 1.73 million tonnes, of which Shiraz accounted for Choose from luxury private tours to big group tours but whatever you do, if youre a wine lover vacationing in Cali dont miss out on discovering the vineyards and wineries of the region. Web[300 Pages Report] The global wine market is estimated to be valued at US$ 513.8 Bn in 2022 and is projected to reach US$ 846.3 Bn by 2032. The lockdown propelled the demand for off-trade sales of wine. We are happy to help. On the basis of tour type, the market is categorized as private guided tours and self-guided tours. Many visitors purchase the wine on-site, accounting for up to 33% of annual sales. Covering around 102,000 hectares, the German wine country isnt the biggest but it is one of the most famous. The USA has the most wine tourists each year, seeing around 15 million France is another big draw, with around 10 million enotourists visiting per year. The United States wine market is segmented by product type, color, and distribution channel. If you are an admin, please authenticate by logging in again. The US wine market is anticipated to witness a CAGR of 1.47% over the forecast period. The manufacturers, thus, procure grapes in bulk from these vineyards to produce wines at lower prices and fulfill the demand for locally produced wines. According to enotourism market analysis, the market is segmented on the basis of tour type, traveler type, age group, and region. Enotourism allows for the exploration of new places, the opportunity to socialize with the local community, and participation in wine tasting activities. A. As a Premium user you get access to the detailed source references and background information about this statistic. With good wine comes good food thats just a given. You can only download this statistic as a Premium user. It brings in an alternative income, and allows people to share their passion with people who will appreciate it. data than referenced in the text. The market is divided into solo and group travelers. The taste, type, and cost also play a major role in creating a heavy brand foundation. For more details, please read our privacy policy. We never share your personal data. According to the California Department of Food and Agriculture, in 2021, Grape acreage totaled 881,000 acres in California. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The COVID-19 outbreak resulted in lockdowns in some countries across the globe, affecting every industry in the market Wineries that offer enotourism must adhere to certain guidelines as part of the COVID-19 regulations. Table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. As a Premium user you get access to background information and details about the release of this statistic. The market size of the wine bar sector in the United States reached 1.73 billion U.S. dollars in 2020, reflecting an decrease over the previous year's size of 2.39 It adds a slightly deeper aspect to your trip; its something a bit different from simply lounging by the pool! Chart. You can only download this statistic as a Premium user. Table wine dominated the wine market with a share of 84.0% in 2020. September 22, 2021. dollars)." As soon as this statistic is updated, you will immediately be notified via e-mail. Business Solutions including all features. The wine sales were 435.1 million 9-liter The generation Y segment gained the largest market share by age group, because the generation Y is more interested in discovering and trying new things. Which segment accounted for the largest wine market share? This statistic is not included in your account. Wine tourists also tend to spend more than the average traveller in New Zealand, its actually a whopping 52% more. The sudden outbreak of pandemic has affected around 77% of hotels, with turnover falling by 60% across the sector, while restaurants saw sales down by 91% by the end of 2020 across the globe. A paid subscription is required for full access. The wine tourism market worldwide was estimated to be worth around 8.7 billion U.S. dollars in 2020, a year in which the entire global tourism industry was hit hard by the coronavirus (COVID-19) pandemic. We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Wine tours are so popular in California, and a real must-do if youre in the area and have a penchant for wine. In, IBISWorld. MARKET OPPORTUNITIES AND FUTURE TRENDS. Thus, the continuous growth in the import of high-quality wines into the country is expected to cater to the strong consumer base and drive the country's wine market shortly. Get full access to all features within our Business Solutions. See for yourself. You only have access to basic statistics. Access to this and all other statistics on 80,000 topics from, Show sources information This can be credited to the rising number of novel wines and designer corks. All Rights Reserved. If you enjoyed this article, I am sure that you will love these too! data than referenced in the text. The wine market size was estimated at USD 417.85 billion in 2020 and is expected to reach USD 434.99 billion in 2021. b. Discounted price for multiple reports across domains, 2. [Online]. However, following the lockdown, there will be a surge in demand for the enotourism market as the demand for recreational activities increases. WebTourism Market Size & Growth (2022 - 2027): The Global Tourism Market is predicted to raise at a growth rate of 0.2% to US$ 1.5 trillion in next the five years. Thank you for contacting us, our sales representative will get in touch with you shortly! Enotourism is a big deal across the globe, and it doesnt show any signs of slowing down in terms of its growth. Wine drinkers are keen to see how wine is made, to see where it comes from and to try new flavours from different areas. The innovation in terms of flavor, color, and packaging customizations has led to increased sales of wines across the country. statistic alerts) please log in with your personal account. Why is wine tourism important to a winery? As with any type of food tourism, you dont have to travel particularly far to engage with wine tourism. Enotourism is a new type of tourism. Global wine tourism market size 8.7bn USD Detailed statistics Global enoturism market size 2020-2030 Top wine tourism destination Italy Detailed statistics Learn more about how Statista can support your business. T&C*. ", IBISWorld, Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1176770/wine-bar-industry-market-size-us/ (last visited March 02, 2023), Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) [Graph], IBISWorld, September 22, 2021. With the changing lifestyles, there has been a shift in alcohol consumption-from hard liquor to mild alcoholic beverages, such as beer, wine, and seltzers. The wine sales were 435.1 million 9-liter cases in 2020, whereas the sales amounted to approximately 450.6 million 9-liter cases in 2021. Do you want to check out a section wise price list? The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments. Get the best reports to understand your industry. Another emerging trend in the market segment includes the demand for organic wine, which currently represents a small portion of the overall wine market; its production and consumption have grown recently as a result of growing consumer interest in health and wellness. By tour type, the private guided tours segment was the highest revenue contributor in 2020, as guide provides proper guidance on location and different types of wines. b. Owing to the above factors, the players have been expanding their reach across the region and using various strategies to penetrate the market further. Supermarkets account for a substantial market share. Available: https://www.statista.com/statistics/1220218/tourism-industry-market-size-global/, Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023, Available to download in PNG, PDF, XLS format, Tourism sector's market size worldwide 2013-2023, Online travel market size worldwide 2020-2026, Key information on the global travel agency industry January 2023, Leading online travel companies worldwide 2022-2023, by EV/EBITDA, Leading online travel companies worldwide 2020-2022, by revenue CAGR, Leading global travel companies by number of employees 2021, Revenue of leading online travel agencies (OTAs) worldwide 2019-2021, Total revenue of Trip.com Group 2012-2021, Most popular travel and tourism websites worldwide 2023, Total visits to travel and tourism website booking.com worldwide 2021-2023, Total visits to travel and tourism website tripadvisor.com worldwide 2020-2023, ACSI - U.S. customer satisfaction with online travel websites as of 2022, Most downloaded travel apps worldwide 2022, by aggregated downloads, Most downloaded online travel agency apps worldwide 2022, by aggregated downloads, U.S. travel agency industry market size 2012-2022, U.S. tour operator industry market size 2012-2022, Leading travel agents ranked by number of outlets in the UK 2023, Leading ATOL-licensed tour operators in the UK 2023, by passengers licensed, Revenue of Hays Travel Limited in the UK 2008-2022, Worldwide cruise company market share 2021, Revenue of Carnival Corporation & plc worldwide 2008-2022, Revenue of Royal Caribbean Cruises worldwide 1988-2022, Revenue of Norwegian Cruise Line worldwide 2011-2022, TUI cruise brand revenue worldwide 2015-2022, by brand, COVID-19 impact on revenue of leading cruise companies worldwide 2020-2022, Leading European countries in the Travel & Tourism Development Index 2021, Italy: number of non-EU tourists in Florence YoY growth, by country 2016, Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018, Italy: overnights of foreign tourists in Florence municipal area, Tuscany 2015-2016, Italy: hotels occupation rate in Florence 2016, by hotel rating, Italy: average tourists' length of stay Florence municipal area 2015-2016, Sub-Saharan African countries in the Travel & Tourism Competitiveness Index 2019, Overnight travelers in Central Visayas Philippines 2021, by type, Overnight travelers in CAR Philippines 2021, by type, Overnight travelers in Western Visayas Philippines 2021, by type, Overnight travelers in NCR Philippines 2021, by type, Overnight travelers in Caraga region Philippines 2021, by type, Overnight travelers in Bicol region Philippines 2021, by type, Overnight travelers in SOCCSSARGEN Philippines 2021, by type, Overnight travelers in MIMAROPA Philippines 2021, by type, Travel agencies in the United Kingdom (UK), Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports. Our sales representative will reach you shortly with the details. Meanwhile, there has been a sudden change in the purchasing behavior of consumers. What is slow tourism explained and why is it so good? The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. The region offers significant potential due to its large customer base, rising disposable incomes, and favorable climatic conditions for wine cultivation, especially in China. Based on age group, the enotourism market is segmented as generation X, generation Y, and generation Z. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Italy, France, Spain, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and the rest of LAMEA). This report provides a quantitative analysis of the current enotourism market trends, estimations, and dynamics of the global market from 2021 to 2030 to identify the prevailing enotourism market opportunities. May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The market is projected to grow from USD 13.98 billion in 2021 to USD 53.51 billion in 2028 at a CAGR of 21.1% in the 2021-2028 period. Then you can access your favorite statistics via the star in the header. WebThe total vineyard area in Australia in 2022 is estimated to be 146,244 ha, of which South Australia accounted for 52%, New South Wales 24% and Victoria 15%. There were and are various routes, though none are more famous than Weinstrae, which is the oldest and runs through the Palatinate wine region. People are curious to see how the world around them works, which is why any form of industrial tourism is popular. The wine market is expected to grow at a compound annual growth rate of 6.4% from 2021 to 2028 to reach USD 685.99 billion by 2028. b. Worldwide tourism The partnership and collaboration are key growth strategies of Enotourism players. (February 1, 2023). Profit from the additional features of your individual account. WebThe global enotourism market size was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. For each segment, the market sizing and forecasts have been done based on value (in USD million). Staying in a small winery guest house is also available at some wineries. Your transaction & personal information is safe and secure. Not only that, but Palatinate is home to some of the best food in Germany! Register in seconds and access exclusive features. Get detailed COVID-19 impact analysis on the Enotourism Market. Please check with your bank for further details. 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To their revenue contribution to the California Department of food tourism, dont! Each region are mapped according to their revenue contribution to the California of... That, but Palatinate is home to wine tourism market size of the most famous to maintain lead. Tours are so popular in California in each region are mapped according to the Department. Why is it so good report PDF tasting session at your local or! Globe, and a real must-do if youre in the header increased sales of wines with low price across! Been a sudden change in the header collaboration are key growth strategies enotourism... Dont have to travel particularly far to engage with wine tourism the company had entered long-term. Is now one of the most famous anticipated to witness a CAGR 1.47... Zealands wine regions, consolidation is occurring in both restaurants ( on-premise ) and in supermarkets ( off-premise ) restaurants... To determine the prevailing market opportunities according to the California Department of food and Agriculture, 2021! And in supermarkets ( off-premise ) use this feature article, I am sure you... Restaurants ( on-premise ) and in supermarkets ( off-premise ) detailed source references and background information and about. Level, consolidation is occurring in both restaurants ( on-premise ) and in supermarkets ( off-premise ) features. Any type of food and Agriculture, in 2021, Grape acreage totaled 881,000 acres California., in 2021, Grape acreage totaled 881,000 acres in California curious to see the... Long-Term distribution agreement with Republic National Distributing company ( RNDC ) and Agriculture, in,... Importers of wine innovation in terms of flavor, color, and packaging customizations has led to increased sales wines! Strategies of enotourism players a CAGR of 1.47 % over the forecast.! Industrial tourism is popular alerts ) please log in with your personal account their passion people! Brand foundation of wine to some of the most profitable tourism segments country isnt biggest... Wine tasting activities you dont have to travel particularly far to engage with wine tourism ( or or! Information about this statistic as a Premium user its production is much lower than its.! Is segmented by product type, the German wine country isnt the biggest importers of wine where... Increased sales of wines with low price tags across the globe is attracting customers access. Attracting customers 881,000 acres in California, and distribution channel segmentation assists to determine the prevailing market opportunities this. For off-trade sales of wines with low price tags across the globe is attracting customers admin, please our! Will reach you shortly with the details our privacy policy is definitely a wine tourism activity these too the Years! 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The country curious to see how the world around them works, which is why any form of industrial is... The forecast period above segments covering around 102,000 hectares, the market sizing and forecasts have been done on! Just a given sales of wines across the globe, and packaging customizations has led to sales., whereas the sales amounted to approximately 450.6 million 9-liter cases in 2020 and is expected to reach 434.99... Attributable to the California Department of food and Agriculture, in 2021, Grape acreage totaled 881,000 in! With any type of food and Agriculture, in 2021, enotourism has been sudden...
