Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. New Haven, CT 06511-3729. With emerging technologies as the new frontier, chief marketing officers are increasingly tasked with more than just marketing. Lippe Taylor 13 Oct 2020 // 6:03PM GMT. Before joining Taco Bell, Marisa spent eight years at The Este Lauder Companies (ELC), where she became the companys first corporate and digital marketing executive, building the companys eCommerce marketing, digital and social marketing and new consumer engagement across its 30+ prestige brands across the world, propelling ELC to the highest digital IQ ranking of any global beauty company. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. In this role, he leads a team focused on advancing commercial and strategic efforts with key acceptance partners across the country, including merchants, acquirers and processors. He has also helped lead a team that co-created and customized solutions for some of the largest issuers across the globe. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. Mark joined Mastercard in 2003 and has held various roles. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). Jennifer serves on the companys management committee. He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. Marty Swant is a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising and the ever-evolving role of chief marketing officers. The first is the elimination of the CMO role, which weve seen in companies like Johnson & Johnson and more recently, General Mills. In addition, Sachin is passionate about developing the next generation of talent, which he does as a mentor to high-potential diverse employees at Mastercard. Thank you so much for coming on the show. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. Carlo graduated from Bocconi University, Milan, Italy. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He sits on the companys management committee. Raja Rajamannar, global chief . Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which . Chad also previously held leadership roles at TD Ameritrade, E*Trade Financial and SunTrust. She was named one of the 2021 Matrix Award Honorees for Women in Communications and one of Adweeks 2021 CMO honorees for perfecting the pandemic pivot. At the end of 2020, Industry Dive singled her out as the 2020 Marketing Executive of the Year. Sachin holds a Masters of Business Administration from the Darden Business School at the University of Virginia and received his undergraduate degree in commerce from Sydenham College at the University of Mumbai, India. Fluent in two languages, Sachin resides with his wife and two children in Westchester County, New York. In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. Raja is the president of the World Federation of Advertisers. There are 12 older and 20 younger executives at Mastercard. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . In this role, she is responsible for the end-to-end technical implementation of the companys products and services worldwide to issuers, acquirers, merchants and other partners. Raghu Malhotra is co-president of International Markets at Mastercard, and a member of both Mastercards Executive Leadership Team, which sets and oversees the companys strategy and priorities, and Mastercards Management Committee, which ensures the implementation and delivery of the companys strategic priorities at a global scale. Prior to joining Mastercard, he held a number of positions at Citigroup over a 14-year period, including chief operating officer for Western Europe. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Copyright 2023 Yale School of Management. She has played a significant role in the development and commercialization of solutions such as mobile payments, tokenization, open banking, installments and more. In this role, Jorn is responsible for the company's digital strategy, delivering seamless, secure and differentiated solutions for the digital consumer and merchant, managing the platforms powering these solutions, forging partnerships with technology players, fintechs and digital partners, and future-proofing the payments ecosystem. $39,509,513. "It cannot just be about purpose-washing and making statements that are . Leave a Reply Cancel reply. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. Jess Turner is executive vice president, Global Open Banking and API at Mastercard. Raja Rajamannar, Mastercard's chief marketing and communications officer and chair of the judges for the WFA Global Marketer of the Year, reflects on the key issues marketers have had to address . Raja Rajamannar is the Chief Marketing & . A five-time honoree on Forbes Worlds Most Influential CMOs list, Marisa is now 1 of only 18 CMOs to be inducted into Forbes CMO Hall of Fame. Prior to joining Mastercard, he served in a variety of roles at Citicorp, American Express and ANZ Grindlays Bank. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. He leads the company's large market commercial products including T&E, Purchasing, Fleet and Virtual card solutions as well as Mastercard's Smart Data platform and Track B2B solution. The company has created a series of "Priceless Causes", collaborations with charities across a range of causes. September 29, 2021, 8 - 9 a.m. PT / 11 a.m. - 12:15 p.m. Check out our Festive offers upto Rs.1000/- off . His team scrambled to put together an experience package to offer travel promotions to Bali. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. A pioneer of digital, social and eCommerce marketing, she has orchestrated blockbuster product launches, unexpected cultural moments, and has moved with uncommon ease between industries including beauty and QSR, big box retail and CPG, brand and performance marketing, mass and prestige. THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES . Michael also led the creation of Mastercard inControl, an intelligent transaction decisioning platform built on the Orbiscom technology that Mastercard acquired in 2008. At Mastercard, Raja is responsible for successfully leading the companys marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. His collaborative approach creates scalable and trusted solutions for the exchange of payments and data and can be seen in his leadership of the acquisitions of Vocalink, Finicity, Ekata, CipherTrace and the corporate services business of Nets each expanding Mastercards range of payment flows. This includes the legacy Mastercard products, as well as the expanded range of payment flows supported by Vocalink, Transactis, Finicity and other recent acquisitions. Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. Since joining Mastercard in 2000, he has held several leadership roles across geographies and functions. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. Raja Rajamannar, chief marketing and communications officer and president of the healthcare business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world. In 2015, Shamina was appointed by President Obama and confirmed by the U.S. Senate to a six-year term on the Board of AmeriCorps, a $1 billion independent agency that places over 270,000 volunteers with social sector organizations across the U.S. She served as chair for two years. Markets; Tools Portfolios. Raja Rajamannar. Andrea Scerch leads Mastercards global Consumer Products and Processing team. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company's Healthcare Solutions. Ann has held the position of Adobe CMO for over a decade. The second is the fragmenting and outsourcing of the traditional responsibilities of the marketing function to other departments and roles like Chief Product Officer or the Sales team tackling most of the promotional work. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. Currently, she sits on the boards of ADL, a global anti-hate organization, and the Ann Richards School for Young Women Leaders in Austin, Texas. The Mastercard CMO envisions the future role of marketers as being closer to that of a 'multifaceted' general manager than a 'functional specialist.' [20:00] Core skills will include an expert grasp of PR, data, technology and finance ('connecting the dots between marketing actions and business outcomes She has been named to the Financial Times Top 100 LGBT+ Executives and Fast Companys Queer 50 lists. We'd like to congratulate Raja Rajamannar for the many awards he's won throughout his career. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019. Earlier, he held senior HR positions in banking and financial services in Australia and the Middle East, working extensively across different cultures. Dimitrios has more than 20 years of experience in technology, transaction banking and management consulting. Since 2014, she has led the Center with a remit to leverage Mastercards data, technology, capital and expertise for social impact. Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing large P&Ls, and driving business transformation across multiple industries and geographies. Raja Rajamannar is responsible for building the Mastercard brand - overseeing the brand refresh that saw the company drop its name from the iconic interlocking circle logo as well as driving business and advancing sustainable competitive edge for the company. She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). Noted, P.'s primary income source is Administrator, Currently, We don't have enough information about Cars, Monthly/Yearly Salary, etc. He oversees various strategic areas for D&S such as pricing, customer segments, new product development, M&A and partnerships, marketing, and commerce innovation. Prior to his current role, he helmed Mastercards business for South Asia, including India. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the companys healthcare business. He works closely with senior management to develop and execute on the future vision and strategy for our Services business. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. After joining Mastercard in 2012, Carlo served in several senior roles. . He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. Satvinder serves on the company's Data & Services Leadership Team, and also sits on Mastercard's International Markets Leadership Team that oversees all of Mastercard's businesses in the International Markets (IMK). Following his five-year tenure as corporate treasurer and then as Business Finance Officer for the companys largest geographic region, he moved into a business role where he developed and executed the companys commercial products (B2B) strategy, managed the product portfolio and deepened customer relationships. Craig also previously led the companys global card-based products offerings.He originally joined Mastercard in 2006 as head of Mastercard Advisors in Southeast Asia, Greater China, and South Asia/Middle East/Africa. Coming in at 240 . Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. Before joining Mastercard, Andrea was an associate principal at McKinsey & Company in Italy, where he worked with large, pan-European retail banks leading strategic projects on key business topics. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. Assistant Managing Editor, Communities & Leadership. She was also responsible for driving fintech innovation via various programs including Start Path, Mastercard's global startup engagement program. Prior to joining Mastercard, Michael was a core member of the HR leadership team at HSBC Group for nearly 12 years, based in Hong Kong. . He has also been recognized as one of AdWeeks most tech-savvy CMOs. Mastercard's chief marketing and communications officer, Raja Rajamannar, believes marketing is facing a bona fide crisis, and only a complete reinvention will allow marketers to be successful. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Related posts. She is passionate about using innovative and authentic people-centric storytelling to advance the company's objectives. Age : 60. Chief Marketing & Communications Officer; President, HealthcareMastercardUS. Rajas groundbreaking theories and innovative strategies are documented in his first book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers. A Wall Street Journal best seller and recipient of the Stevie and International Book Awards, Quantum Marketing is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age. But, when AI succeeds, it can be very powerful and useful. Get the latest Mastercard news in your inbox. Before joining Mastercard, Ari spent over 12 years with GE in a variety of senior roles in accounting, audit, corporate finance, and private equity across several key markets in the Americas, Europe and Asia Pacific. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank. Greg guided the firm's CPG and Manufacturing vertical, having also served as the primary lead for its work in San Francisco, Australia and New Zealand. Today, it is one of the fastest growing business lines for the company. She currently serves on the Executive Committee of the board of the AdCouncil, and the board of the Blumenthal Center of the Arts. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. He is passionate about developing the next generation of business leaders and sits on the Advisory Boards of Durham University Business School and Duke University's Department of Financial Economics. Raja Rajamannar, Mastercard CMO & CCO said their vision is to bridge passion, spotlight emerging artists and creating an interactive community that allows participants to learn and grow together. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. He sits on the Board of Directors of the Sultana Education Foundation and the Board of Trustees of CancerCare. He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. Linda brings a broad understanding and appreciation of broad customer needs across one of the companys most competitive and developed regions. He replaces David Wheldon , CMO at RBS, who has been president since 2015. Diane Brady oversees the editorial team that's focused on C-suite communities, careers, and entrepreneurial networks, including ForbesWomen, Small Business, and Under 30. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. As the Chief Financial Officer of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities. In this role, he oversees the companys consumer credit, debit and prepaid products, delivering people an easier, more secure and more efficient way to make everyday purchases. The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. Thus, casting a larger net for diversity in ideas and creativity. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. Previous Year's Net Worth (2020) $1-3 million. During this event, Forbes celebrated leading marketers by unveiling Forbes 2021 Worlds Most Influential CMOs list and speaking with honorees about how theyre driving growth and better connecting with their customers. Last updated: 1 January 2023 at 11:00am EST, Raja Rajamannar is Chief Marketing and Communications Officer and President - Healthcare of the Company. Prior to Citigroup, he held a number of senior product, sales and marketing positions with Unilever in India. Rajamannar, a seasoned marketer with over three decades of . Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Dimitrios Dosis is president of Mastercards Eastern Europe, Middle East and Africa (EEMEA) region and a member of the companys global management committee. The major sources of his income are movies, advertisements and collaborations. He leads BCGs Personalization business globally as well as its Marketing, Sales & Pricing practice in North America, helping clients use data and technology to deliver 1:1 breakthrough customer experiences across channels. He also . For much of the past decade, first as chief product officer and then president, Michael was critical to setting the strategy that transformed the companys offerings from a consumer card-centric business to a platform supporting choice in how businesses, people and governments make payments. with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. The company is helping to deliver better experiences that are shaping the future of seamless commerce, while bolstering cyber services and data-powered insights. Data and automation increasingly allow companies large and small to reach millions of people every month, and to tailor ads to . She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. Michael Fiore is Executive Vice President, Business Integration & Expansion and a member of the company's Management Committee. Mike is a distinguished fellow of the Council on Foreign Relations. Raja Slots, whose real name is Scott Richter, is an American Slots YouTube channel and has become quite famous. Why Are Marketers Losing Influence in the Modern Business World? Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. From 2013 to 2017, Mike served as the U.S. Trade Representative, President Barack Obamas principal advisor and negotiator on international trade andinvestment issues. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. The team reinforces the value of payments, enhances business performance, and elevates consumer experiences for issuers, merchants, processors, acquirers, and public-sector institutions. Pros & Content. Mastercard is a global technology company in the payments industry. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. Advertising on the internet has never been easier. Bestsellers rank 35,271. Rajamannar acknowledges that in most cases where technology touts AI, there is no real AI there. Dimitrios holds an MBA and PhD from the European Business School, as well as a Master of Economics from the University of Hagen. Join us for this virtual event as we celebrate the unveiling of the 2021 Worlds Most Influential CMOs list, and hear honorees discuss how theyre navigating some of the most pressing issues in marketing and business. The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. Resides with his wife and two children in Westchester County, New York Foundation and Board! 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