JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. A lawyer for Olaplex declined to comment on the status of the suit. 9. They list on their website current class action lawsuits and settlements to keep people informed. Live market coverage co-anchored from Hong Kong and New York. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. 1, Olaplex No. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. 'Olaplex CAN cause your hair to fall out. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . I also really slathered it on. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. All Rights Reserved. Have you tried Olaplex hair loss products? The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Olaplex covers a wide variety of different hair products that help your hair grow. I was using No. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Top Class Actions is a legal site that handles public lawsuits. Why? 2 min read. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Daniela Sirtori-Cortina 4 days ago. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. David Williams/Bloomberg via Getty Images In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. 2023 BBC. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . They just are kind of vouching for themselves rather than sounding concerned.". Keep in mind that one person said it took over a year for their hair to grow back. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . The BBC is not responsible for the content of external sites. Want to stay in the loop on class actions that matter to you? Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. These people used a combination of Olaplex products, and it helped their hair immensely. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Olaplex CEO JuE Wong. She said she also experienced redness and swelling around her face and hairline. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Top Class Actions is a legal site that handles public lawsuits. Olaplex states that it does this in three steps. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Access your favorite topics in a personalized feed while you're on the go. So, Olaplex products clearly can work. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Customers were complaining that overusing the products was causing serious damage to their hair. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. to stem a slowdown in demand and push back against consumer complaints. It's about the combination of ingredients.. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Lastly, it protects your hair from further breakage. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. An example of data being processed may be a unique identifier stored in a cookie. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. According to the Olaplex class action lawsuit, the Olaplex No. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Additionally, they hope to get full refunds, including tax, for all those who bought this product. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Collectively, the plaintiffs are seeking more than $75,000 in damages. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. Some 30 customers are suing Olaplex, a luxury hair care brand. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". 'You may have recently heard that Olaplex products cause hair loss. The plaintiffs are collectively seeking $75,000 (62,200) in damages. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. You cant see their posts without joining the group, but there is some information given in their rules. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Again, Olaplex products passed this test. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. The consent submitted will only be used for data processing originating from this website. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. By clicking Sign up, you agree to receive marketing emails from Insider For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. But she's not satisfied with the company's response. The consumer lawsuit in Canada highlights its "No. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. The Olaplex Hair Loss Lawsuit . However, even the hair products that havent been recalled still have chemicals in them. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Read more here: Camp Lejeune Lawsuit Claims. If you want more information on how to start a class action lawsuit, head on over to this page. The outlook was well below the average analyst estimate of $731 million. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Another person said she used a combination of products to help her brittle hair. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Class Actions is a complex subsect of product formulation, as it can of! 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