Theres still people doing interesting things like Tesla, etc. But people started to get burned out on those big generic sites. Chandler continued running Goodreads until 2019. [18], In October 2010, the company opened its application programming interface, which enabled developers to access its ratings and titles. Otis and Elizabeth Chandler are founders of Goodreads. There were mixed reactions from Goodreads users, at the time totaling 16 million members. Many of his most prized pieces had already been sold, including his 1894 Baldwin steam locomotive and his beloved Porsche 917 racecars. Goodreads is basically a social network for book lovers. In December 2007, the site received funding estimated at $750,000 from angel investors. Members can receive the regular newsletter featuring new books, suggestions, author interviews, and poetry. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. You have no friends who are discussing this right now, add some friends. I dont think it worked. [37] Once users have added friends to their profile, they will see their friends' shelves and reviews and can comment on friends' pages. Its position was see your friends photos. He wanted to integrate this scanning experience and to create a space where people could write reviews regarding the books that they read. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. My mom knew to give me a broken VCR rather than throw it out. US . Last week, O'Reilly GM and publisher Joe Wikert reviewed Goodreads' CEO Otis Chandler's TOC session, in which Chandler presented the results of a recent Goodreads readers survey.One of the interesting pieces from the survey covered the effectiveness of Goodreads reviews. Alright how can people connect with you Otis? If your name is Stephanie [Myer] or Dan Brown, then theyre going to help you. I was talking to Lea, why cant I think of her last name, the founder of Pounce, who told me it that it just feels like a superpower, you dont rely on anyone else you can just build it yourself, from start to finish. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. What did you do to make it more interesting for people until their friends came on? The scion of the wealthy Chandler family who took over the Los Angeles Times and transformed it into a nationally respected publication. How can they get their books out there? Otis Chandler is the co-founder and CEO of Goodreads.com. I was trading basketball cards. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. Andrew: How much are the business side of things? Can you talk about that? Did you code it all up yourself in the beginning? Andrew: Good example, by the way. in Mechanical Engineering from Stanford University. I should have gone for Mix Energy or Mix Synergy. So that was my realization. Its only about a week and a half old, but its pretty exciting for us. I never give up my books after I fall in love with them. So I can go down and rate all the books Ive read, and add them, and add reviews, and add ratings. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. And Goodreads allows you to keep all of the books youve ever read. Nobody ever knows what Im talking about when I say, Mixergy. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. They finally have written a book, its going to be out there, people are going to know their name. Otis Chandler is the most interesting person in the book, a driven, hollow man. Chandler is a descendant of the publisher of the Los Angeles Times; Otis Chandler. Andrew: And so, when the company sold for a hundred million dollars to Monster, that give you any kind of freedom? What to give them and what not to? The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Alright, lets go back to when you were at Stanford. Was it just watch me and youll learn, or was it more formal than that? And one of the requests that I keep getting from people who watch interviews with me talking to venture backed entrepreneurs or to venture capitalists, is, they want to hear from people who built a business from nothing. If were interested in them, in them even more we can click over and see their page. Interviewee: He was. Andrew: Go find someone instead of trying to become that person if youre not, dont try to do what Otis did. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Interviewee: I mean thats the challenge. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? Carreer Personality test, and he noticed they spent two hours taking the test, and two weeks talking about it, and he was like Theres something there, if people are that into it to talk about it that much, lets do a company around it. and so he got a PhD psychologist to build serious tests and put them online, and you know carreer tests, personality tests, all sort of flavors maybe 10 or 15 serious tests and you put them up and what happened is nobody took them. [51], Goodreads librarians improve book information on the website, including editing book and author information and adding cover images. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. His books ten years ago they would just become best sellers by getting in the New York Times. Then there was another aspect, I think I mentioned to you before, I was running a dating website. And you just track as much as you can and then better it. which is go out and get the book and try to learn it on your own. We built a photo-sharing site right on the heels of Flickr. That has that kind of community? You can spend hours on there. I had never read Pride and Prejudice. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. View Otis Chandler's professional profile on LinkedIn. So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. Hes on Facebook every day. We can click over here and we can say three to ten thousand dollars is our budget and find it, companies that can do the work at that price. Andrew: Before we get started, I want to introduce you to Haystack. Interviewee: I think you can and theres certainly examples of guys whove done that. If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? We can also go to top, we can hit save to favorites, save it for later, and then keep clicking around. [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. So now you can create a custom shelf and put all the books you want into it. Is that him on twitter? So I just sat in my living room and I decided to learn Ruby on Rails and code this idea. Otis Chandler is a member of Family Member Otis Chandler Net worth: 5 Million Some Otis Chandler images About As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Interviewee: Tickle was a personality testing company among other things. Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. If they were black, theyd go to a black dating site. Which means a lot of things, but most people get a lot of value out of, from keeping track of what theyve read. A person whos an engineer who wants to develop, who wants to think about engineering problems, and not financial problems. Interviewee: Now, were at about 2.7 million registered users. Andrew: Alright. So I dont know about you, but the way I keep my real books at home, is I have one shelf where I keep all my favorite business books, another shelf where I keep all my favorite sci-fi books, another shelf where I keep books I havent read yet. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. It did not give me much more than that. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. Whatd you want to do when you graduated? One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. We allow you to actually create custom shelves. Some users worried that their reading records would be lost, but Goodreads had a number of plans in place to ease the transition and ensure that no data was lost, even for titles that might be in danger of deletion because they were available only through Amazon, such as Kindle editions and self-published works on Amazon. It just seemed like there was a lot more innovation going on. Beyond that, publishers do not have budgets to help market their titles. You didnt have to go about marketing it yourself. Some authors have suggested that Goodreads take a stricter approach to public review postings in the same manner that Amazon has done in the past, such as requiring a telephone number, a verified account by email address, and a real name before any account-holder can post public ratings or reviews. On his own, and then he went out an got funding. And then what wins goes first, and then you try another one. And in thinking that way, I realized wow, books are kinda broken on the internet. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. Interviewee: For one, I didnt feel like getting another job. How did you come up with compelling content, how did you guys figure out what was going to be compelling? As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. So he came up with the current look and feel of most of it. Interviewee: Well, I mean if youre going to walk into a VC or an angel with just an idea on paper youre not going to get as far as if you walk in and say, Ive got a product, its already up, its working and its got traction. Youre in a better bargaining position. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. I think the trick is going back to what you said in the beginning, its having the rock star engineers. What was the plan? [68], Authors who are aware of the site have noted problematic qualities of Goodreads affecting discoverability and search engine results, particularly the platform's inability to sort pseudonyms, and its refusal to allow authors to choose the primary author name that appears on book records. Andrew: Definitely, alright, well end it there. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. [10], Goodreads founders Otis Chandler and Elizabeth Khuri Chandler first met while studying at Stanford (Engineering and English respectively). Interviewee: Tickle had a very open policy. They like finding out for themselves, but they want to share it with everyone else too. Interviewee: Well, the other caveat is that we launched it in the US only. Im in Argentina can I find people who are here instead of having to get the book shipped from the US? And if you got a write-up in the New York Times review of books, you could become an instant best-seller without doing a thing. You know I was talking to one of my favorite authors, Steven [Pressfield] who told me that exact thing. Interviewee: So, the founder, James [?] The website's offices are located in San Francisco. Weve got I think over 8,000 published authors whove signed up and said I am this person. So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. Andrew: CS of course Computer Science. I mean it was all about creating content so I mean to make something viral you have to create something that is able to go viral right? Goodreads publicly posted its review guidelines in August 2012 to address these issues. See each portfolio image, in big. Alright so it seems to me like where you really learned the business side of things was working at Tickle.com the company that you were with for about six years. Andrew: Okay, great. Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. I love that, I love the clever thinking, the clever business thinking, behind Goodreads. Interviewee: Right. Requires subscription and macOS 11.4 or higher. [70] It has also been criticized that Goodreads allows both users and authors to post quotes attributed to an author without verification of any sort; removal of such quotes is left largely in the hands of volunteer "librarians", as authors have little to no individual control over quotes posted to their own profiles. And two, I think Ive always kinda had the idea that I would start a company some day. He had a number of good things about him. Otis Chandler's income source is mostly from being a successful Actor. But if you wrote a book about a certain topic you should go to people whofind communities around that topic and market to them. I had never read all these classics that I knew were really good. Theyre so let down by how people arent paying attention to their book in the world. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. Andrew: Alright, so one of the reasons that it went viral is because people love talking about their IQs or the results of their tests, what kind of dog they were. Or the most hardcore booklovers. Andrew: Now onto Dave [Yaniks] question. Dont go. So Im glad I didnt do it. They dont want the interview; they dont want to be on anywhere. was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] Am I reading your history properly here? Interviewee: No, we have a lot of book geeks but. Ning has built like what? Interviewee: Definitely. Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. You have no friends who are discussing this right now, add some friends. Now he gets the same write-up and nothing happens. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. Goodreads has tried to address this, implementing rules such as only allowing reviewers to criticize a book itself, not author behaviour or political affiliations. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. The band can have a profile and show off their music and their events. Guys who are really in there, who were scrappy entrepreneurs. What were you able to do? It's no surprise that Elizabeth Khuri Chandler MA '03, co-founder of Goodreads, was always an avid reader. And these guys just picked us up like crazy because it was essentially what they wanted to do only better. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. Otis Chandler is a Celebrity Family Member, zodiac sign: Sagittarius. I dont know that I can point anything else out. You know, one of the first things I do when I go into any bodys house is I look at their bookshelves and see whats on there. So, to increase retention we needed to give people more things to do and that was where groups came in. So discussion groups have really taken off as the second major thing to do on Goodreads. And both my grandfathers own their own companies and are successful. They can go to Goodreads.com, they can add you over there right? Otis adalah pemilik perusahaan penerbitan di Amerika Serikat yang juga menerbitkan Los Angeles Times. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. And six months later I had a beta and then two months after that I had a design and I launched it. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. You know they had all different types and this thing went viral and this was right before I joined. So much depends on being able to get stuff done, and engineers are the only guys who can get stuff done, so yeah, they have a lot of power in todays internet company. [4][20] Later that year, Goodreads introduced an algorithm to suggest books to registered users and had over five million members. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. [9], By July 2019, the site had 90 million members. So giving users the ability to do that means you can use it without your friends being on there. They were too serious. So they finally got an idea that went big, it was just because it was something that was fun. Andrew: [Andrew Laughs] that actually I think is a good prep for a business. Maybe we can afford a down payment on a house, in East Bay. How can I get myself to be more excited about doing that? Which were very passionate about. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo And then theres Ning. And what I noticed about dating was that you had big generic social networks. You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. In this inte. Thats actually one thing publishers look for in an author, is do they have a way to market it? We built a dating site right on the heels of match.com. Or much faster feedback about something you write. Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. I think if you go back and look at my app. How much of the business side of the business is coming from you personally? To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. So you can kind of think of it as a book discovery tool, a book communication tool, and really our mission is really just to get people excited about reading. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. I was running a dating website [before Goodreads]. But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. Andrew: 2.7 million registered users I said in the beginning you got up to 650,000 on your own, no outside funding. So realitys about making things really dead simple for the user. Little bit of Goodreads trivia. [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. But it got me to learn HTML and SQL which were important, cause it got me into the web. Hes on twitter every day. [64] Several news sources reported the announcement, noting Amazon's business reasons for the move: Where authors were threatening a mass account cancellation to protest the bullying, many of the reader users who commented on the announcement are now threatening the same thing. Otis Chandler is the founder of Goodreads.com. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there.". You'll learn how he did it in this interview. With over 45 million registered readers who review millions of books, Goodreads grew at an as. [72], Both authors and readers have noted an increase in political banter, trolling, cancel culture and cyberbullying afflicting the website. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. And wed already built it so every book has an author profile that lists the titles by that person. A Celebrity family Member, zodiac sign: Sagittarius dont try to learn and! Allows you to Haystack person whos an engineer who wants to think about engineering problems, go! 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